Today, we are uncovering the sneakiest cognitive trap that every corporate leader needs to be aware of—the framing trap. I’ll walk you through how your brain processes information in ways that skew your decision-making, showing how small shifts in framing can dramatically change outcomes, often for the worse.

We’ll look at real-world examples, such as Kodak’s failure to adapt to Apple’s innovative approach with the iPhone, to reveal the true cost of falling into the framing trap, where decisions are made based on how options are presented rather than the underlying realities.

So, if you’re a business leader looking to make better, more informed decisions, this episode is for you. Tune in and learn how to spot the framing trap before it costs you millions. For further insights, order my book, The Mammoth in the Room, and learn how to outsmart cognitive biases.